Overview
Shopify is the default choice for launching an ecommerce store. It handles the hosting, checkout, payments, taxes, and shipping labels so you can focus on product and marketing. The App Store adds virtually any capability you could need — subscriptions, upsells, wholesale, print-on-demand — and the same platform scales from a first sale to enterprise volume via Shopify Plus.
Key features
- Hosted checkout with the highest conversion rate on the market
- Shopify Payments with competitive rates or bring your own gateway
- Point-of-sale for in-person selling
- Built-in blog, discount codes, gift cards, and abandoned-cart recovery
- 8,000+ apps for shipping, marketing, and operations
- Fully hosted and PCI-compliant out of the box
Pros
- Fastest, most reliable checkout in ecommerce
- Massive theme and app ecosystem
- Scales cleanly from launch to enterprise
- Excellent mobile admin app
Cons
- Transaction fees apply unless you use Shopify Payments
- Deep customization sometimes requires Liquid or a headless setup
- App costs add up as you grow
Pricing
| Plan | Price | Notes |
|---|---|---|
| Basic | $39/mo | |
| Shopify | $105/mo | |
| Advanced | $399/mo |
Who should use Shopify
Anyone who wants to sell online without stitching plugins together. If ecommerce is your primary business model, Shopify is almost always the right call.
FAQ
Is there a free trial?
Yes — Shopify usually offers a 3-day free trial followed by a $1/month promotional period.
Do I need to know how to code?
No. Themes and the visual editor cover almost everything most stores need.
Can I use my own domain?
Yes. Connect any domain you own or buy one directly through Shopify.