Shopify vs Wix
Which one should you use to actually sell products online?
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Wix is a website builder that added ecommerce. Shopify is an ecommerce platform first. That difference shows up in every part of the selling experience — checkout, apps, shipping, inventory.
Side-by-side
| Feature | Shopify | Wix |
|---|---|---|
| Focus | Ecommerce-first | General website builder |
| Checkout conversion | Industry-leading | Solid |
| Apps for ecommerce | 8,000+ | 500+ |
| POS | Yes, hardware included | Limited |
| Starting price | $39/mo | $27/mo (business) |
| Ceiling | Enterprise (Shopify Plus) | Mid-market |
Verdict
If ecommerce is more than a side feature of your business, choose Shopify. Wix is a fine pick if you mostly need a beautiful marketing site with light selling.
Our pick
Shopify
The most popular platform for launching an online store.
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